Kiara Agarwal

  The government's approach to transforming mandi from offline to online has been aimed towards providing the required assistance and support to mandi stakeholders including farmers. Further, considering the need and significance of farmers, several apps and websites have been introduced that aim to provide relevant information such as Gawar ka bhav to farmers and help them in better decision-making.  However, a common concern that farmers face is whether they should rely on the website or download the app on their mobile devices.  The information available on both websites and apps is synchronised and hence can fulfil every requirement of yours. For instance; if you are checking the sarso ka bhav or rubber price in Assam Today , you can find the latest bhav on both the website as well as on the app.  The key difference that exists between the app and website is the way they operate. A website most commonly used on a desktop offers a much detailed information. Such...

  Nowadays, several platforms have emerged offering mandi bhav and other latest details online. Not only the mandi bhav but also the stakeholders can execute the buy and sale transactions using these platforms. But a question that arises is; “Are these online platforms for everyone or just have a restricted use case?”  Let’s focus on key points and factors.  Online mandi platforms have been developed as a platform that allows every mandi stakeholder to come to a place, discuss and conduct trade. For instance; an authority updates daily Sarso Ka Bhav on the online platform, and then the sellers or the farmers list their stock or availability on these platforms, further the buyer can check for relevant details and can place an order accordingly.  But at the same time, mandi bhav and associated details can be used by traders to decide the price point at which the commodities need to be sold. Also, it helps farmers to understand and evaluate the mandi trends and to deci...