Stop Losing Customers Due to Slow West Coast Shipping
You refreshed the page again. Another competitor review came across. 2-day shipping. Perfect packing. The customer said how quickly it arrived. Meanwhile, your customers are sending polite but pointed emails, wondering where their order is. Same product type. Pricing is similar. But the gap in customer experience just keeps growing. And you don’t know why. The answer is rarely the product. It is almost never marketing. When one business consistently beats another, most of the time it comes down to one thing. Where they are in their fulfilment operation and how professionally it is run. The Fulfilment Gap Most Sellers Don’t See Until It’s Too Late It’s easy to do your own fulfilment, until it’s not. There’s not really a dramatic breaking point. It is a slow start. A few more than normal orders. It takes a bit longer to pack. Twenty minutes late for carrier pick-up. A wrong item was sent to the wrong customer. Each incident seems small in itself. But in the customer's mind, they ad...