AI Overviews Are Stealing Clicks — And Google’s Only Half Fixing It
When Google throws another wrench in the analytics machine Oh, it is an SEO professional: you are on top of the algorithm, then you are screaming at your screen because Google has once again altered the rules without warning. This time it is all about AI Overviews and a Houdini-style disappearing act: your click details. In case you have recently observed a strange decrease in the amount of referral traffic or holes in your analytics, you are not the only one. The new AI Overviews in Google are not just summarizing content, but they are also masking click paths, and digital marketers all over the world are searching desperately to find solutions. What Has Just Occurred With the AI Overviews of Google? The AI Overviews released by Google to save time and provide answers in real time are transforming the game. The list of blue links is replaced with an AI-generated snippet that tries to answer the user's question in real time. Convenient to the user, yes. What about SEOs? It is as ...